How we came to be:

A few months ago, I had this idea to raise money for a project I was working on. The concept was to sell one million copies of my novels in one hundred days - and then I laughed at myself. Understanding more than 700,000 new titles are published every year, I realized climbing that mountain alone, though not impossible, was not probable. So, I decided to share my idea of selling a million books in one hundred days with a few friends, most of whom are self-published authors. Although many were skeptical it would work, several grasped the idea enough to say they would like to join me on this quest.

From there, I decided to create a shopping cart that would shine a spotlight on their work. I wanted to create a platform that separates self-published from traditionally published authors, unlike many of the bigger online stores. This would give those writers a chance to raise the necessary funds to keep moving forward. As readers, we rarely consider what it takes to publish and distribute a book. Self-published authors are responsible for the design and editing costs, printing costs, travel to and from book signings, lodging, materials to promote their books like a bookmark or postcard, the expense of event tables and more. The cost can be daunting. is designed to give self-published authors a better chance of pursuing their dream and becoming an accomplished writer.

While mulling this over, I got the idea to only sell handheld books (paperback/hardback). The intent is to place a handheld book into the hands of the reader. With today's computer-based technology, we often fail to enjoy the experience of touching, holding and engrossing ourselves in the pleasure of reading a good book, of being able to flip through a book.

Most authors forgo 40% to 55% to the retail market. charges a flat fee of $3 to the author for listing their books, which is about 20% for most books. $1 for every book sold goes toward advertising, something the bigger companies charge extra for.

Then I thought, take it one-step further. With the current pandemic, charities are hurting. They need our support. Therefore, I decided that for every book sold on, $1 will be donated to various charities that are making a difference during this crisis.

The campaign will run for 100 days with a limited number of writers. Once the program ends, we will regroup, and then revamp the campaign in the fall, adding new authors to the current roster. The thought is that the authors currently on board will gain a stronger name recognition. Hopefully, their increased name recognition will bring supporters back to the campaign to support a new group of self-published authors.

My intent by launching this grassroots campaign is to create a voice for undiscovered talent while supporting their efforts to grow as a writer, generate funds for deserving charities, greatly needed during this unfortunate time in our history, and to put books back into the hands of the reader.

Sincerely, James Kelly

Author, Radio Host and Creator of

Temple Kinyon is a freelance writer currently living in Las Vegas. She spent the first three decades in “small-town America,” growing up on an Idaho wheat farm. Idaho and Nevada have both offered her remarkable life experiences, compelling her to begin a writing career and pen THE BUTTON BOXES. Her fiction and non-fiction contributions appear in Home & Harvest Magazine, BLVDS LV Magazine (where she also served as assistant editor), and Idaho Grain Magazine. Temple shares life with her dynamic husband and ferociously funny bulldog.

Annette Bentley Smith is a Georgia born children’s book author of fictitious, realistic books for children ages 0-12. She’s the wife of a jack of all trades, the mother of two young adults, and the grandmother of a beautiful and bright six year old little girl. Her granddoll Melody Rayne is now her latest and greatest inspiration for her stories. Yes, she still writes her stories on paper, before typing them up. She feels closer to her stories that way. Annette loves writing her stories in a way that will educate, entertain and give children a temporary escape into a think outside of the box adventure. Her mission is for her stories to be your children’s favorite books to pick up and read. Annette’s books are aligned around a city to city strategy called “Get Hooked on Mrs. Annie’s Books” which center on an exceptional reader experience. She is committed to continuously enhancing your child/children’s experience. She wants her stories to inspire your children to become creative and allow their imaginations to run as far it will take them. Authors such as J. Hale Turner and Maxine Billings, regards her as “an amazing writer.” 

Former interior designer Morgan St. James is the author of 18 books. A frequent panelist, moderator and speaker, Morgan lives in Las Vegas with her trusty rescue dog Dylan, and is on the board of Writers of Southern Nevada. Her career started with the first book in the award-winning Silver Sisters Mysteries series, A CORPSE IN THE SOUP. This series, written with her real life sister Phyllice Bradner, also includes TERROR IN A TEAPOT, VANISHING ACT IN VEGAS and DIAMONDS IN THE DUMPSTER and the latest escapade, MURDER ON THE MENU. The REVENGE IS FUN series, features light mysteries with a twist of getting revenge. They include GETTING EVEN, RIPOFF, PAYBACK and BUMPING OFF FAT VINNY and the latest book, SCAMMED, co-authored with true crime writer Dennis N. Griffin. Multiple award-winning INCEST, MURDER AND A MIRACLE: The True Story Behind the Cheryl Pierson Murder-For-Hire Headlines, has received worldwide attention. The book is currently under option by a major TV movie production company. NO MORE CRYING ANGELS (Oct. 2017 release): Her first single author anthology, The MAFIA FUNERAL and Other Short Stories was released in paperback in February 2012. 

Author of the Deadhead Series, Paul Atreides took up writing to amuse himself after losing his job in Civil Engineering during an economic downturn. He managed to parlay that hobby into a paying career. A former critic and columnist for the Las Vegas Review-Journal, he is now a critic and columnist for EatMoreArt!, and a freelance contributor to Desert Companion Magazine, a Nevada NPR/PBS publication. Author of Marvin's World of Deadheads, Nathan's Clan of Deadheads and Jenna's Gang of Deadheads.

s. h. montgomery grew up in a small town in the Texas Panhandle, but lived 30 years in Chicago before relocating to Las Vegas, Nevada in 2003. She is an avid collector of ethnographic artifacts, mainly from Oceania and Africa and believes in helping to make a difference through volunteering. Montgomery majored in journalism at Texas Tech University, took creative writing at Northwestern University and Columbia College in Chicago, and has written freelance travel features for weekly and daily newspapers. She is presently an assistant and co-writer for a screenwriter. Author of Whisper in the Blood and Honor in the Blood.

In this list are a few of today's famous authors who started out as self-published and went on to sell millions of books:

Hugh Howey - Silo

Lisa Genova -  Still Alice

E. L JamesFifty Shades of Grey 

​​Amanda HockingSwitched 

Andy WeirThe Martian

Stephen King - People, Places and Things and The Star Invaders were self-published when he was a teenager.

Dan Poynter - He wrotemore than 130 self-published books, mostly about self-publishing, many selling in the millions.

​Paul KingsnorthThe Wake ​- Kingsnorth is an example of how to use new, non-traditional publishing methods as a more flexible alternative for experimental books. He went to crowdfunding, allowing hopeful readers to pledge their support for his work.

Cynthia Lee De Boer: Her lifelong passion for writing has at times served as an escape from the harsh realities of life. Winning an eighth grade Honor’s English Medal is one of her most prized accomplishments. She continually attends conferences on the various aspects of writing and in 2011 she completed a two-year course titled Breaking Into Print. She’s also involved with writing groups including the Henderson Writers Group. Author of Me, Myself and Eye, Freedom From Depression and Jimmy's Magic Turtle. 

See our authors bio a little further down on this page.

James Kelly grew up in Missouri and Oklahoma. He attended college at Oklahoma State University, Georgia State University and the College of Southern Nevada. He began his career in the hospitality industry before moving to Atlanta, Georgia in 1985. In Atlanta he worked as a letter carrier for the U. S. Postal Service for ten years before relocating to Las Vegas, Nevada in1996. His first novel, The Emblem was self-published in 1995 while living in Atlanta. From the publishing of that novel grew an interest in self-publishing, which turned into a lecture series called "Aspects of Writing" in  1996. He lectured for once a month of a year and a half at Border Books on the topic of self-publishing. As a starving author, he made his living in Las Vegas as a server in room service at a major resort. During a book release party he conducted for a fellow author, he was approached by Radio Executive about taking his knowledge of self-publishing to the airwaves. That began his career in radio as the host of the radio show "Aspects of Writing" in 2012 on KLAV 12.30 AM. When the station turned into an all Hispanic network just over four years later, he reinvented the show on his own. Still alive today, the show broadcasts on numerous podcast outlets. In addition to his own work as an author and scriptwriter, James has been a publisher and ghostwriter for  others. He is also the creator and owner of Author of The Emblem, The Alien Transcripts - Creating God and The Purple Caterpillar.

Click on the image below to start shopping:

Pat Ritter spent his teenage years in Sandgate, a seaside suburb of Brisbane the capital city of Queensland Australia. In sub-junior he attended Sandgate High School. There, he wrote a composition that garnered the attention of his English teacher, who told Pat he had a talent for writing. While attending college, a lecturer shared with him the same sentiment. With the help of that lecturer, he wrote and published his first book, Closing the Gap. Pat would eventually become a detective on the police force. Since that time, Pat Ritter has penned 26 books. He currently resides on a ranch outside of Toowoomba, Australia. Author of The Suffragette, The Year that Never Was, The Bush Detective, Click go the Shears and Tilbaroo Station.

Joyce K. Gatschenberger is a Clinical Health Care Navigator and a native of Illinois. She earned several academic degrees while traveling throughout the United States as a military wife. Her teaching background, as well as a thirty-year nursing career, has given her an informed perspective on world events and personal relationships. She is the first woman in her family to ever go to, and graduate from, college. Her writing impetus is set in her family. She is the mother of three awesome children and lives in Nevada with her husband, Van. Author of Lines of Listening: A Memoir of Child Abuse and Marital Betrayal, Generations Intertwine, and Ripples in the Generations: A generational saga that continues down the ages.

Between 2011-2014, Judy Shine Logan published five short stories and finished a novel called, Shelter Me. Having worked in the department of psychiatry for a community hospital, she witnessed the horror and cruelty perpetrated on battered women and children by their domestic partners -- who supposedly loved them.  Writing Shelter Me was her way of exorcising those demons and potentially reaching victims of domestic violence to help them find a way out. 

Renee Jean is travel addicted, creative obsessed, and table games dealer and author living in in Las Vegas, Nevada. She has been writing most of her life. Author of Never Give Up, Just Deal With It: Interesting Stories And Entertaining Anecdotes From The Casino Floor, Fish, and Survivor.

Robert Cawley was a diversified production executive, creator, writer, producer, director whose TV programs won twenty Emmy Awards. Hits include “The Juliet Prowse Spectacular,” for 20th Century Fox; “Sinatra: Las Vegas Style,” “Peter Marshall — One More Time,” “My Little Corner Of The World,” winner of the Freedoms Foundation and American Family Heritage Awards; “How To Change Your Life,” winner of an Angel Award; Mini-series “This Is Your FBI,” for NBC-TV winner of a special citation from the Department Of Justice. His documentary, “AIDS: The Global Explosion” was nominated for a Prime Time Emmy. Motion Pictures include “Treasure Of Tayopa,” “Glory Road,” and “Butterfly,” nominated for three Golden Globe Awards, winner of one. A member of both the Greenbrier Military School and Columbus Ohio Musicians Hall Of Fame, he was the author of “Target Tayopa,” “Components Of Murder,” and a memoir “Wheezer—From Silents To Digatals.” Robert was a consultant to the College Of The Arts at Ohio State University and taught at the University Of Southern California, Columbia College Of Los Angeles and the College of Southern Nevada. Author of Treasure of La Dura.

Stephen Murray is a Las Vegas author. His books cross multiple genres and appeals to diverse audiences. Stephen was born in England, a far cry from the Nevada desert he now calls home. At age seven, his family relocated to the southern part of Africa, where he was raised in various countries and attended boarding school. The opportunity to experience other cultures as a child inspired a love of travel in him that eventually led to his love of the written word. In his late teens, he returned to London and spent seven years absorbing as much art, music, culture, and countryside as he could. While living in England, he also seized the opportunity to explore neighboring countries and cultures throughout Europe. In 1976, a job opportunity brought him across the pond to Los Angeles, California. He happily lived there many years, eventually opening his own business. In 2003, Stephen once again was drawn to something new. He left L.A. to escape the congested commutes that became part of his daily life and migrated to Las Vegas, Nevada. He quickly fell in love with the city, its caring communities and kind people. Author Chapel of Eternal Love, Return to the Chapel of Eternal Love, Murder Aboard the Queen Elizabeth II and Discreetly Yours.

Charles Alan Livingston is an author living in Las Vegas, Nevada. An alumnus of the University of Texas, he began writing full-time after a long hospitality industry career. A survivor of Hurricane Katrina and multiple cancers, he publishes novels and other works under his middle name, Alan. Author of Intersection with History: How My Family Crossed Paths with JFK and Oswald, Gabriel's Creek, and Bogeys: Part One: Armistice.

About the Authors

Multi-talented Rena Winters has enjoyed an outstanding career in the entertainment industry as a writer, talent, producer, production executive and as a major TV and Motion Picture executive. Her writing ability won the coveted Angel Award for the outstanding family TV special, "How To Change Your Life," which she co-hosted with Robert Stack. She wrote the two hour script (and co-produced) "My Little Corner of the World," winner of the Freedoms Foundation and American Family Heritage awards. Feature films include "The Boys Next Door," KGB, the Secret War," "Charlie Chan & the Curse of the Dragon Queen," and "Avenging Angel." Producing credits include "The Juliet Prowse Spectacular" for 20th Century Fox, "Sinatra - Las Vegas Style" and "Peter Marshall - One More Time." As Executive Vice President she headed the entire USA operation for the international entertainment giant, Sepp-Inter, producers of TV Series, TV Specials, Feature Films and all areas of merchandising for their animated entities including "The Smurfs, "Flipper," "Seabert," "The Snorks" and "Foofur" (all Emmy Award winners plus "After School Specials" for CBS-TV. Rean is the author of the best selling book Smurfs: The Inside Story of the Little Blue Characters. Her latest book, Holy CauseTarget America, is a story about how terrorism escalates in America. 


Susan Johnson graduated from Drake University with a BA in Sociology. Her memoir takes you inside the world of bipolar letting you see what life is really like for those living with the torment. She is an inspirational speaker whose passion is to educate people about bipolar and bring awareness to mental illnesses. Through her book and speaking, Sue hopes to inspire others living with this often devastating disorder. She currently works with special education students as an Instructional Assistant, and makes her home in Las Vegas with her husband and Siberian cat Angel-Ann. In addition to being an inspirational speaker she is also Toastmaster. Author of Some Dreams Are Worth Keeping: A Memoir of My Bipolar Journey

After thirteen years of being a paralegal in the insurance industry, Joylynn M.Ross divorced her career and married her mistress and her passion; writing. In 2000, she formed her own publishing company where she published her books until landing a book deal with St. Martin's Press. This award winning author has been sharing her literary expertise on conference panels in her home town of Columbus, Ohio as well as cities across the country. She also conducts publishing/writing workshops for aspiring writers.​ Author of World on my Shoulders, Act like an Author, More than I can Bear, Lady of the House, Dollar Bill and And you call Yourself a Christian.

Born in Worcester, MA, Linda Stiles Fox was raised in Peoria, IL and relocated to the west coast at the age of 19. Linda lived in Las Vegas, NV until her death this past year. She died from Carcinoid Cancer. Author of Forever Again and Santa's Little Secret.

In addition to being a writer Gary Matheny is a singer/songwriter from Cleveland, Tennessee. He is the Author of The Bullet: The Intriguing Story of a Bullet and Its Travel Through Time and If the Shoe Fits, Wear it. Life and Times of a Shoe Salesman.

Donald Riggio is originally from The Bronx, New York, but now resides in Las Vegas, Nevada. Donald has long been a fan of rock and roll music, especially the songs of the first decades, the 1950's & 60's. He is the author of a series of rock and roll novels chronicling the evolution of the genre: Seven-Inch Vinyl (1953-1969) and Beyond Vinyl (1969-1986). Donald's latest work, When Gold Turns to Gray (1986-2001) was published late last year. His current work-in-progress is, Seven-Inch-Vinyl: A Final Encore. Donald is the current Vice-President of the Henderson Writer’s Group.

Copyright 2013. Aspects of Writing - All Rights, Reserved.

"One Million Books in One Hundred Days" is created to showcase the self-published author. With over 700,000 new titles being published every year, independent authors often struggle to get recognized. "One Million Books in One Hundred Days" intent is to give us authors a chance to have our work discovered. Additionally, our mission is to place a hand-held book into the hands of the reader. With today's computer-based technology, we often fail to enjoy the experience of touching, holding and engrossing ourselves in the pleasure of reading a good book.

Proud Sponsor of
Three Square Food Bank 

and St. Stephens, a program

that includes a food pantry, 

clothing boutique, helping hand Up

assistance, Blessing Bags for homeless,

annual backpacks and gifts for school

children, and a weekly food rescue


Now is the time to give.